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Kestrl: Data Collection, Positive Feedback and Networking

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3 minute read

December 9, 2024

Written by:

Arfah Farooq

Kestrl’s sponsorship at Muslim Tech Fest (MTF) London 2024 proved to be a powerful experience, providing unparalleled opportunities for engagement, brand awareness, and growth within the Muslim tech community. Through workshops, surveys, and genuine connections, Kestrl demonstrated the value of being a part of MTF and set the stage for future success.

Connecting with the Community: Workshops That Made a Difference

For Kestrl, MTF was about more than just brand visibility; it was about connecting directly with the audience and sparking meaningful conversations. The workshop was a highlight, allowing attendees to learn about Kestrl and its innovative finance solutions.

The CEO Areeb Siddiqui shared, “The workshop allowed people to put a face to the name Kestrl and really understand our mission.” 

Measurable Results: Increased Engagement and Brand Visibility

The impact of MTF was evident in the numbers. Kestrl saw a 270% increase in app downloads in the month following the event, illustrating the impact of connecting with your audiences at MTF. The engagement extended beyond the workshop, with social media amplifying the brand’s reach. Numerous attendees tagged Kestrl in posts, further boosting brand visibility.

Additionally, the MTF Survey, which was launched at the event, received around 1,000 responses, providing invaluable customer feedback that has helped shape Kestrl’s future strategies. This data-driven approach underscored the effectiveness of MTF in offering real-time insights that matter.

“The MTF Survey generated about 1,000 responses, which really helped us set the direction for the next stage.” — Areeb Siddiqui

New Features Inspired by Attendee Feedback

Kestrl took the feedback gathered at MTF to heart. A significant outcome was the decision to develop a boycotting tracker feature for their app, scheduled for launch in November. This feature, which links to user transactions, emerged as the most requested addition, with nearly 90% of survey respondents expressing interest in ethical spending tools. Siddiqui remarked, “MTF gave us the opportunity to hear directly from our target audience, and we’re already implementing changes based on what we learned.”

Building Lasting Relationships: Networking Opportunities

Beyond brand exposure, MTF enabled Kestrl to foster meaningful connections within the Muslim tech ecosystem. The event provided a platform for networking that extended into mentoring relationships, such as guiding Ali Zafar, a competition winner from MTF, on his venture at LifeSmart. Being a part of MTF also connected Kestrl with community groups like the London Muslim Tech Bros, further strengthening their presence in the tech community.

The Value of Sponsoring MTF: Why It’s Worth It

For Kestrl, sponsoring MTF London 2024 was not just a one-time marketing effort; it was a strategic move that provided lasting benefits. The ability to engage with a highly targeted audience, gather valuable feedback, and boost brand visibility made the experience invaluable. Siddiqui summed it up by saying, “MTF offered an unmatched opportunity for us to not only showcase our brand but to also actively participate in shaping the conversation around Islamic finance and tech.”

Key Benefits of Attending or Sponsoring MTF:

  1. Direct Audience Engagement: Kestrl’s workshop created an intimate setting for meaningful dialogue, setting the stage for deeper connections and understanding of the brand.
  2. Measurable Impact: The event led to a 270% increase in app downloads, showcasing the effectiveness of MTF in driving brand growth.
  3. Actionable Insights: The MTF Survey collected 1,000 responses, providing crucial data that directly influenced Kestrl’s product development.
  4. Networking Opportunities: MTF facilitated important connections, from mentorships to collaborations, that extended beyond the event.

Arfah Farooq

Arfah Farooq

Co-Founder of Muslim Tech Fest

Arfah Farooq is the co-founder of Muslim Tech Fest, Europe’s biggest gathering of Muslims shaping the tech world, and Muslamic Makers, a community helping Muslim changemakers thrive in tech and beyond. With a background in both public and private sectors, Arfah has launched impactful initiatives like the Number 10 Innovation Fellowship and a 1,500-strong product and delivery manager network for the UK Government. Recognized as one of Computer Weekly’s Top 11 Most Influential Women in Tech (2023) and a London Tech Week Changemaker (2018), Arfah is passionate about creating spaces where diversity drives innovation. When she’s not building communities, she’s researching and advocating for the next generation of Muslim women in tech as a Winston Churchill Fellow.