Farzana Rahman

Farzana Rahman is the Founder and Director of The Desi Doll Company, a pioneering UK-based business specialising in innovative, interactive Islamic educational toys. Since founding the company in 2008, Farzana has been at the forefront of the Islamic toy industry, creating a range of fun and engaging faith-inspired products that make learning about Islam joyful and accessible for children.
The Desi Doll Company has achieved significant milestones, including winning the prestigious Queen’s Award for Enterprise in International Trade (2020), the Inclusive Innovation Award from Innovate UK (2023), and recognition as SME Business of the Year at the Saverah Awards (2023). Farzana herself has been honoured as Business Woman of the Year (Islam Channel Awards, 2022) and Entrepreneur of the Year (Muslim Women Awards, 2021).
Farzana is widely regarded as a leading Islamic educational toy designer, committed to bringing unique, first-to-market products that combine faith, fun, and educational value. Her vision centres on empowering Muslim children to feel represented by the toys they see in stores, promoting diversity and inclusivity within the toy industry. Desi Doll Company’s products are now available in major retailers such as Selfridges, Very UK, and have been featured in ASDA and Morrisons during Ramadan season.
Driven by a mission to nurture a love for Islam in young children, Farzana continues to expand The Desi Doll Company’s international presence, supporting parents and educators worldwide with high-quality resources that foster spiritual growth and connection to faith. Her core values include education through play, integrity, inclusion, creativity, and giving back to the community.