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TeamHub: Startups Growth, Learning, and Success

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4 minute read

December 9, 2024

Written by:

Arfah Farooq

Startups at MTF: A Case Study of Growth, Learning, and Success

Muslim Tech Fest (MTF) is an initiative dedicated to bringing together Muslim innovators, entrepreneurs, and tech professionals from around the globe. For startups, MTF offers a unique platform to showcase their products, build brand recognition, and connect with potential clients and partners.

MTF has proven itself to be more than just another tech event. It’s a dynamic, evolving space that gives Muslim startups the visibility and support they need to thrive in a competitive industry. For TeamHub, an emerging startup with a mission to streamline communication and task management, MTF London 2024 was a game-changer.

A Startup Success Story at MTF

TeamHub is a startup focused on providing an innovative project management and collaboration platform that combines the best of Slack and Asana functionalities. With a mission to compete with major industry players while catering to a broad audience, including the Muslim community, TeamHub’s participation in MTF was pivotal.

Their experience underscores how MTF can serve as a launchpad for startups, particularly those seeking to engage with a community that values tech innovation within an ethical framework.

“We’ve secured about 12 customers because of MTF”

New Clients: The Lifeblood of Startups

For TeamHub, MTF was the perfect venue to secure early adopters. The startup’s goal was clear: find users who would champion their platform and provide essential feedback. Despite being in the pre-launch stage, they managed to onboard 12 new clients at the event. These clients weren’t just numbers—they were the initial believers who saw the value in what TeamHub was offering.

Securing these clients was about more than just immediate revenue. It was about validating their product in a live environment and building a foundation of users who could help shape the platform’s future.

Visibility Among a Targeted Audience

One of the most significant benefits of participating in MTF is the visibility it offers. TeamHub found that MTF’s focus on tech, and its Muslim-centric approach, made it the ideal platform to raise awareness about their brand.

“It was great to see that a Muslim company could compete in such a heavily competitive field”

At MTF, the audience wasn’t just impressed by TeamHub’s product—they were inspired by the fact that a tech startup was taking on industry giants like Monday.com and ClickUp. This recognition opened doors to conversations and potential partnerships, including discussions with industry players in the United States.

Product Feedback: A Learning Opportunity

TeamHub took advantage of MTF’s unique environment to introduce a new feature—integrated chat functionality within their platform. The response was overwhelmingly positive, providing the startup with real-time user insights that were crucial for further development.

“We took the opportunity of seeding our new chat feature at MTF… The feedback helped us tailor our messaging and improve our product.”

The feedback from attendees not only validated their product direction but also allowed them to refine their messaging, ensuring that their platform met the real needs of users.

Key takeaways for Startups:

  • TeamHub secured 12 new clients at MTF, validating their product in a live environment.
  • The startup received invaluable feedback on a new feature, which helped refine their product and messaging.
  • MTF provided TeamHub with brand recognition, opening doors to partnerships and further growth.
  • Participating in MTF allowed TeamHub to connect with a community eager to support Muslim-led tech innovations.

As MTF continues to expand its reach, including its recent event in San Francisco, the potential for startups to thrive within this ecosystem grows. The story of TeamHub is a testament to the power of MTF in fostering innovation and excellence within the Muslim tech community.

Startups, take note: MTF is not just an event; it’s a launchpad for your next big leap.

Arfah Farooq

Arfah Farooq

Co-Founder of Muslim Tech Fest

Arfah Farooq is the co-founder of Muslim Tech Fest, Europe’s biggest gathering of Muslims shaping the tech world, and Muslamic Makers, a community helping Muslim changemakers thrive in tech and beyond. With a background in both public and private sectors, Arfah has launched impactful initiatives like the Number 10 Innovation Fellowship and a 1,500-strong product and delivery manager network for the UK Government. Recognized as one of Computer Weekly’s Top 11 Most Influential Women in Tech (2023) and a London Tech Week Changemaker (2018), Arfah is passionate about creating spaces where diversity drives innovation. When she’s not building communities, she’s researching and advocating for the next generation of Muslim women in tech as a Winston Churchill Fellow.